SEO and Digital Marketing

Learn data-driven marketing strategies, SEO, PPC, and social media advertising to grow online businesses.

Professional Certificate 3-6 months

Overview

This course covers **modern digital marketing strategies**, including **SEO (Search Engine Optimization), PPC (Pay-Per-Click Advertising), social media campaigns, and content marketing**. You’ll learn how to **analyze data, optimize websites for search engines, generate traffic, and increase conversions** using cutting-edge marketing tools.

Syllabus

Introduction to Digital Marketing and SEO
On-Page and Off-Page SEO Strategies
Google Ads, PPC Campaigns, and Budget Management
Social Media Marketing (Facebook, Instagram, LinkedIn, Twitter)
Content Marketing & Copywriting Strategies
Lead Generation and Email Marketing Automation
Website Analytics (Google Analytics, SEMrush, Ahrefs)
Building and Implementing Digital Marketing Strategies

Course Details

Ideal for **entrepreneurs, business owners, digital marketers, and content creators** who want to build a strong online presence. You will **work on real-world campaigns, optimize websites for SEO, and master social media advertising**. Career roles include **SEO Specialist, Digital Marketing Manager, PPC Analyst, and Social Media Strategist**.

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